Customer Journey Mapping (CJM) and User Experience (UX) Journeys are very powerful research tools a company can use to identify root causes of customer issues, uncover opportunities to delight customers, and transform how you do business and deliver experiences across segments, touch points and product offerings.
A CJM and UX can be current (existing experience) or future state (desired experience). Customer insights are the the starting point of any mapping process.
Similarly, I provide employee journey maps and user story maps.
GIG ordering checklist - please supply BEFORE ORDERING:
(1) the business process
(2) the typical / target buyer demographics (or buyer persona)
(3) customer insights
(4) Number of employees in the company
(5) Number of company locations / offices / representation
(6) When was the company founded
You choose between: (a) content driven map OR (b) icon driven map - see attached
If you only/also need a professionally constructed graphic design map - please discuss