How digital marketing works
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one of my favourite bits, aside from the fact that she was a professional who did it right, was the way they used customer experience as a method of sales.
most people look at customer service as a way to win sales and to make them want to come to your business.
but it's not about winning, and it's not about convincing them to purchase.
rather, it's about providing the best service you can and leaving happy customers.
this way, you'll be able to build trust with your customers and get them back for another sale.
and that's just a start.
here are 8 tips to help you turn your customer experience into a sales funnel:
1. make sure customers actually read your terms of service
before your first sale, you need to make sure that customers will actually read your terms of service.
a recent study from the university of virginia center for data science found that 92 % of email recipients only read a few sentences. it's because they don't really get what they're signing up for (at least, according to them).
so, before you even open an email from your new customers, make sure that they understand what's going on.
not all terms of service websites provide full details from your website so keep this in mind when designing your terms of service!
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