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this is the first time that a music video company has sent a video to youtube in its entirety, rather than having to make the video, the music and the music video. so, you will see the original music, but then you will also hear the music video when it comes on.
but it's pretty cool, actually, because it shows you the first few minutes of the music video in the video itself and then after that it goes to a new music video which doesn't show the first music video. and then that song starts playing when you load up your phone to view the video.
so, they want to make it pretty clear you will see the music videos and then you will see them in their entirety. and also they want to promote the new subscription service that is on it because that's what is new.
the company, a&r digital, is based in seattle, where the company's co-founder, jeff cramer, worked more than 20 years ago and also runs a marketing company that he founded, cramer strategic, that helped build major brands like subway, starbucks, and apple inc.
cramer said they have been waiting for youtube to do something similar for a long time. 'to be frank, this was the only company, or perhaps only two companies that would have even come to the idea,' he said, 'because youtube has had such a bad reputation over the years.