As a small business owner, you know that one of the keys to success is marketing. You also know that part of marketing is having a clear and concise message about what your business does and what services it provides. This is called your capability statement, and it is an essential tool for any business. Your capability statement is a way to communicate to potential customers and clients what you do, what services you provide, and why they should use your business. It is important to have a capability statement that is clear, concise, and to the point. It should be easy for someone to read and understand, and it should be specific enough that there is no confusion about what your business does. There are a few things to keep in mind when you are writing your capability statement. First, you want to make sure that you are addressing the needs of your potential customers. What are they looking for? What do they need? You also want to make sure that you are differentiating your business from your competitors. What do you do that they don’t? Why should someone use your business over theirs? Keep these things in mind as you write your capability statement, and you will be well on your way to success.
There is no one definitive answer to this question, as the content and focus of a capability statement will vary depending on the company and the services being offered. However, in general, a capability statement is a document that outlines a company's core strengths and competencies, and is used as a marketing and sales tool to help win new business. It should be clear, concise, and highlight the unique selling points of the company and its services.
The most important thing to remember when writing a capability statement is to be clear and concise. Be sure to highlight the unique selling points of your company and what sets you apart from the competition. Also, be sure to include any relevant industry certifications or awards that your company has earned. By following these tips, you can be sure that your capability statement will grab the attention of potential clients and help you win new business.